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John P. Mellon Professor of Economics, University of Pittsburgh. Articles Cited by Public access Co-authors. Vesterlund : When you ask people why they give to charity, they say that it's because they want to influence the output by the charity. In particular, they want to influence the amount of food that hungry people get, they want to improve the education, they want to make sure that national radio is on the radio. That implies that somebody else's donation is a perfect substitute for your own.
So, if they start giving more, you should be giving less. AEA: What is that exactly? Vesterlund : That's almost what it means, with the exception that there could be what we call an income effect.
That's what we mean by the complete crowd out…. When we look in the field and in many many experiments, we have not found complete crowd out. AEA: Explain what "warm glow" means. It's that warm, fuzzy feeling that you get inside when you do something good? Vesterlund : If you're a pure altruist, donations by others are a perfect substitute for your own donation.
If you're also motivated by warm glow, others' donations are not perfect substitutes for your own contribution in the sense that you get that extra warm, fuzzy feeling. AEA: What's the relative balance? Does the warm glow tend to dominate or be a little bit less of the proportion of giving than the altruistic side? Vesterlund : That's a really good question, and it's a question that economists have been struggling with for a long time. The key to understanding what motivates giving is first to step back from the notion that it's going to be one model that fits everything.
In economics, we have somehow been stuck in this mindset where we're going to identify how much is coming from warm glow and how much is coming from altruism. There's no reason why charitable donation should differ from all the other actions we should take.
New Haven: Yale University Press, Vesterlund L. In: The Nonprofit Sector. New Haven: Yale University Press; Copy to clipboard. Log in Register. Chapters in this book 34 Frontmatter. Preface to the Second Edition. Scope and Dimensions of the Nonprofit Sector. The Nonprofit Sector in Comparative Perspective. Economic Theories of Nonprofit Organizations. Nonprofit Organizations and the Market. Work in the Nonprofit Sector.
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